MADELEINE embodies fashion from casual to chic, no matter where in the world. For the new summer collection 2020, the entire team went to Puglia in Italy. Besides the photo shoot, I was responsible for the Behind the Scenes. Together with the Creative Agency & International Production STUDIO GULLOTTO we spent three days photographing and filming at several locations in the region, including Matera and Alberobello.
Creative Direction: Diana Gullotto
DP & Editing: Falk Heckelmann